Brian R Salisbury Communications

We're expert in providing strategic communications and public relations program evaluation, counsel, planning and execution. First we create an overview of your organization's communications strengths and weaknesses, then we develop programs to best:

• Reinforce your positive reputation among targeted audiences
• Achieve your business and communications objectives

We develop and produce internal and external communications materials that clearly deliver your key messages to vital internal and external audiences such as employees, suppliers, investors, partners, legislators and community groups. Our clients benefit from effective and expertly crafted:

• Annual reports
• Executive communications
• Feature articles
• Newsletters and publications
• Speeches and presentations
• And much more

We are expert at guiding companies through crises of all types including labor unrest, employee misconduct, industrial accidents, disasters and legal problems.

We quickly assess a crisis situation's impact on an organization; we then craft messages to key audiences, and, when necessary, manage media coverage.

Our services include:

• Preparation of crisis communications plans
• Executive counsel and direction prior to and during crises
• Media relations support
• Media training
• Serving as our client's media spokesperson

We develop and produce effective marketing communications materials that position your product or service at the top of your current and prospective customers' minds.

We help our clients to inform and sell with:

• Brochures
• Direct Mail
• Feature Articles
• Newsletters
• Print ads
• Sales literature
• And much more

How your company, including your executive team, is perceived by customers and the public often depends on how well you present yourself in print, on TV and over the Internet. A positive news feature can instantly elevate your company's sales and reputation, while a negative piece can harm sales, your reputation and years of goodwill.

We work with you to harness the power of the media. When you have a story to tell, we identify the selling points then present them clearly and effectively to key media contacts. If a reporter calls, we provide critical counsel and coaching, enabling you to present your story effectively and confidently.

We help you to develop and maintain key media contacts and establish your organization as a reliable media source.

Our services include:

• Media training and preparation
• News releases
• Press conferences
• Press kit development
• Spokesperson development
• Spokesperson services

Public relations encompass a wide variety of intertwined communications programs and initiatives that enable a company to gain and maintain a strong, positive public image and reputation.

Our clients rely on us to develop and execute comprehensive public relations plans and programs, or key elements of such programs, from start to finish and at any point in between.

Our public relations services include

• Strategic planning
• Corporate communications
• Crisis communications
• Media relations
• Website development
• And much more

When conducting business today, the importance of having an effective, informative, easy-to-navigate website cannot be overstated.

We work with our clients to develop the layout and content of completely new websites, and to improve the features of existing sites.

Content is the soul of any website, and we are expert at content development and writing.

We are also skilled at search engine optimization (SEO) to make your website's pages more search engine friendly and attractive.

Effective communications programs are built upon clear, concise and effective written copy. We excel at developing and writing copy tailored specifically to our clients' objectives and to all manner of communications materials including:

• Annual reports
• Brochures
• Feature articles
• News releases
• Newsletters
• Marketing materials
• Speeches and presentations
• Website content
• And much more