Public Relations Pearls of Wisdom...
Brian R Salisbury Communications
Archive
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Crash Course in Surviving an On-Camera Media Encounter
Wed, Mar 3rd, 2010
During the climactic end of the movie "Close Encounters of the Third Kind," main character Roy Neary -- played by Richard Dreyfuss -- lines up with astronauts entering a huge alien spaceship to join a "personnel exchange" with extraterrestrial visitors.
How Do You Measure Your Company's Public Relations Impact?
Wed, Feb 17th, 2010
Many companies -- big and small -- view public relations the same way a person suffering from a head cold views the curative potential of a bowl of hot chicken soup.
Toyota's Troubles Emphasize Why You Need a Crisis Communications Plan
Wed, Feb 3rd, 2010
Similar to a whirlpool that draws everything around it into its vortex, when Toyota announced two recalls to remedy safety problems associated with certain models' accelerator pedals, the big auto manufacturer pulled a bunch of unsuspecting companies into the turbulence.
My Unsolicited PR Advice to Tiger Woods
Wed, Jan 20th, 2010
Within hours after Tiger Woods crashed his Cadillac Escalade into a fire hydrant then a tree early last November 28, contradictory details of Tiger's and his wife Elin Nordegren's account of the accident started trickling in.
