Experience...
Brian R Salisbury Communications
Brian Salisbury's clients benefit from his skills as a writer and his successful record of creating and executing results-oriented communications and public relations programs supported by his solid news, business and trade media background.
His initiatives have advanced the strategic goals of major healthcare, high technology, manufacturing, management consulting and professional service firms, as well as colleges and marketing/advertising agencies.
He offers hands-on expertise in strategic planning, public relations, writing, editing, media relations, government relations, community affairs, corporate communications, crisis communications, marketing communications, executive publicity and much more.
Providing strategic communications evaluation, counsel, planning and execution; plus media relations, public relations, marketing communications, corporate communications and editorial services to increase market share and awareness of organizations' capabilities, products and services.
Public relations and marketing agency services include pitching article concepts to high-tech, B-to-B and trade media; developing, writing and editing news and feature articles; generating media coverage for public relations agency clients, and much more.
Vice President, Public Affairs & Marketing
Directed all public relations and marketing activities to develop and execute marketing, media relations, advertising, crisis communications, government relations, community affairs, executive publicity, Website and internal communications programs of this major 457-bed community medical center/teaching hospital and its ancillary 250-bed medical center.
Created and managed all medical center communications programs to increase revenues and present both institutions in the most positive light to New York area residents, the medical community, and broadcast and print media.
Manager, Public Relations
Maintained daily relations with a wide variety of business and professional publications for this 310,000-member professional organization, while also developing and executing long-range, pro-active media relations initiatives.
Conducted media training for key AICPA and other accounting profession specialists.
Manager, National Public Relations
Developed and executed public/media relations initiatives to position new and existing capabilities of the $1 billion management and high technology consulting service practice. Integral in establishing new organizational structure and management philosophy, distancing the firm and its clients from its competition. As the primary media contact, established and maintained a network of technology, news and business editors and reporters, and increased the organization's favorable news coverage.
Manager, Media Relations; Manager, Marketing Communications
Set policies and created programs ensuring corporate communications remained responsive to the world's dynamic economic and defense environment. Provided communications support to help keep this $3.5 billion aerospace/electronics company profitable each year amidst rapidly changing national defense priorities.
Redirected Grumman's marketing emphasis from aircraft manufacture to sophisticated electronic systems design. Electronic systems sales increased 200 percent in three years.
Directed crisis communications during fires, aircraft accidents, chemical spills and other emergencies. Maintained the company's positive reputation through more than a dozen crises.
Lobbied state government on a wide range of issues ranging from nuclear power policies to tax legislation. Positions advocated prevailed consistently.
Account Executive
Designed public relations programs to complement clients' advertising and to achieve clients' marketing goals. Transformed image of a consumer food product, aligning it with exciting life-styles. Created market demand for household and commercial security systems before they were commonplace.
Editor
Managed complete range of business reporting and editing assignments for a national management and sales publication.
Bachelor's Degree in Journalism, Rutgers University.
Professional Education --
- Economic Planning and Public Policy Program, The Wharton School, The University of Pennsylvania.
- Business and Public Relations Program, The New School, New York University.
